Smirnoff and Vox Creative came together to create a fun, vibrant campaign promoting the Smirnoff peach lemonade drink. There are 3 articles on Popsugar and Thrillist using illustrations and immersive design for a custom, elevated reading experience. Clemence Gouy, Josephine Rais, and Jiaqi Wang created illustrations for the articles, to bring each experience to life. View the three articles here, here, and here.

Role: art director + visual designer

The first article in the series is an interactive experience, reminiscent of flipping through a story book.

The second article was also on Popsugar, and we worked with Josephine Rais to create illustrations capturing small, magical summer moments.

The last article is on Thrillist. We worked with Jiaqi Wang to create illustrations highlighting peaches as a key ingredient in summer grilling.